Vermont’s Thriving Outdoor Recreation Economy: How It Ties to the MRV Recreation Hub and VOREC Grant
As champions of our local economy and community well-being, it’s important to celebrate and understand the larger forces shaping Vermont’s success. Recent data from the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) reveals exciting news: Vermont’s outdoor recreation economy generated a remarkable $2.1 billion in value in 2023, accounting for 4.8% of the state’s GDP. This places Vermont second in the nation for outdoor recreation as a share of GDP, behind only Hawaii. This growth reflects not just statewide trends but also validates the vital work we are doing here in the Mad River Valley, especially through the Mad River Valley Recreation Hub (MRV Rec Hub) supported by the VOREC grant.
The Statewide Picture
- Outdoor recreation is embedded in Vermont’s identity and drives both tourism and local quality of life.
- Snow activities, including skiing and snowmobiling, led economic contributions, generating $220 million, up significantly from 2022.
- Other contributors include RVing, boating, hiking, and biking—all activities we celebrate in the Mad River Valley.
- Employment in the outdoor sector increased by 4%, with over 16,283 jobs, reflecting the broad economic ripple effect of recreation.
The state’s robust performance is a reminder of the importance of strategic investments like the VOREC-funded initiatives, which not only stimulate local economies but also foster stewardship and resilience in the face of climate change.
The MRV Rec Hub: A Local Model for Success
With the $408,019 VOREC grant, the MRV Recreation Hub represents a transformative project that aligns perfectly with Vermont’s growing outdoor economy. It’s designed to connect, protect, and promote the Valley’s recreational assets, while supporting local businesses and creating a culture of stewardship.
Key Features and Benefits:
- Welcome Center:
- Located at the intersection of Route 100 and 17, it’s a gateway for visitors, providing maps, recreation resources, and a staffed information center.
- Local businesses benefit from increased visibility and foot traffic.
- Trailhead Amenities:
- Dedicated parking and restrooms encourage walkability and make outdoor activities accessible for a wider audience.
- Bridge Over Mill Brook:
- This pedestrian and bike bridge, led by the Mad River Riders, enhances trail connectivity, linking Waitsfield village to a 60+ mile trail network.
- Downtown Connections:
- Safe crossings and pathways integrate recreation with Waitsfield’s commercial center, boosting local commerce.
- Stewardship and Environmental Vision:
- Initiatives like StewardMRV emphasize ecological integrity and community engagement, ensuring that recreational growth supports a thriving natural environment.
How This Benefits Chamber Members
The MRV Recreation Hub is not just an infrastructure project—it’s an economic catalyst:
- Drives Business Growth: By centralizing recreation near village centers, the Hub encourages trail users to shop, dine, and explore local businesses.
- Increases Visitor Engagement: Amenities like the Welcome Center and enhanced connectivity make the Valley a more appealing destination.
- Strengthens Community Engagement: Opportunities to volunteer and participate in stewardship initiatives foster pride and ownership of our shared resources.
- Supports Sustainability: Environmental protection measures and a collaborative vision ensure long-term resilience for both recreation and local ecosystems.
Let’s Keep the Momentum Going
As Vermont’s outdoor recreation economy continues to grow, projects like the MRV Rec Hub showcase how investments in infrastructure and community planning can amplify local benefits. The Mad River Valley is uniquely positioned to leverage these trends and create lasting value for residents, businesses, and visitors.
We encourage all Chamber members to:
- Promote the MRV Recreation Hub in your marketing and conversations with visitors.
- Get Involved: Volunteer at the Welcome Center or participate in StewardMRV activities.
- Stay Informed: Follow updates on the MRV Recreation Hub’s progress and share them with your networks.
Together, we can ensure the Mad River Valley remains a leader in Vermont’s outdoor recreation economy. Let’s celebrate our shared successes and continue to explore, connect, and protect!
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